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Wednesday, January 25, 2012
Best of the BNI Podcast: Episode #239 "Bigger Is Better"
:: BNI News 2012

There are some episodes of the BNI Podcast that you simply don't want to miss and episode #239 is one of them!

In this episode, "Bigger Is Better," Linda Macedonio, Executive Director of BNI Rhode Island/SE Mass, joins Dr. Misner to explain why bigger is better for your BNI chapter.

CLICK HERE TO LISTEN TO THE FULL PODCAST EPISODE NOW.

Here are some of the highlights:

  • In one region of Massachusetts, the average of the top 5 chapters was over 50 members and the average business generated per member was $34,000. The average size of the  bottom 5 chapters was 19 members and the average amount of money generated per member was 12,000.
     
  • Chapters that double their size consistently triple the number of  referrals in their group.

  • So why does this work? It has to do with the 80/20 rule.
     
  • Chapters with fewer than 25 members spend 80% of their time inviting and recruiting new members just to stay alive and only 20% on building relationships and passing referrals. Groups with more than 25 members can spend 80% of their time on passing referrals.
     
  • Larger chapters also have more and stronger power teams, so one referral can go to multiple people.
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