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Tuesday, October 16, 2007
Why Referral Marketing Works
:: BNI News 2007 July - December
Referral marketing is like fishing with a net. You think about how to cast the net to optimize your chances of catching fish.  You choose a likely spot, throw your net, and when you pull it in you find a number of fish. You have a pretty good idea of how many fish you’re going to catch if you do this a few times, but you don’t know which individual fish are going to end up in your net. 
 
In the same way, when you have a fully functioning referral marketing strategy in operation, you can predict approximately how many referrals you can expect and what quality they’ll likely be. True, you won’t know exactly who you’ll be selling to or how large the order will be, but that’s true of almost all marketing techniques. When it comes to networking, “luck” is where persistence meets opportunity. There’s no coincidence about repeat referrals.
 
CLICK ON THE LINK BELOW to read the full article on Why Referral Marketing Works and learn what to focus on when “casting the referral marketing net” and find out the one mistake you should always avoid.
 
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