It’s important to remember that even in a down economy there is still a truly unlimited supply of referrals. To understand how you can have an unlimited supply of referrals by nurturing an abundance mentality instead of a scarcity mentality, CLICK HERE to read “Desperation Isn’t Referable.”

Begging for business won't get you referrals.


Another important thing to remember is that even though word of mouth is the most effective form of advertising, it's not the safest. Some people approach referral marketing with an attitude that all they have to do is get to know people and referral business will simply bubble up like spring water. What they don't realize is that once trust evaporates, so does the water. CLICK HERE to read “Word-of-Mouth Marketing Can Bite Back” and find out how to protect your reputation from taking hits when you give referrals.