 All You Need Is A Good Idea!, published in May of this year by John Wiley & Sons, is an informal, conversational and totally practical guide to making your business more conspicuous. From the first fuzzy notion to the final idea, Heyman shows readers how to create marketing messages that get real
results.
(Jay Heyman)
A member of BNI Manhattan, Chapter 16, Heyman says, “While writing the book I regularly kept fellow chapter members in mind, trying to keep the process clear enough for Glenn, who owns a copier repair service, while still informative enough for John, who sells life, health and disability insurance for a major insurance corporation.”
All You Need Is A Good Idea! was not written for the captains of industry, but rather the lieutenants; not the CEOs of Fortune 500 companies, fortunate enough to have large ad agencies create their campaigns, but for smaller businesses that, according to the Small Business Administration, make up 99.7 percent of all employer firms. This new book is an extremely relevant resource which will be of great value to BNI members across the globe!
All You Need Is A Good Idea! is available in most major bookstores. To purchase the book online, please click on any of the links below:
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